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Information Barriers

“A lack of information is holding me back.”

Finding Information about Opportunities

Visually impaired people can often struggle to find information regarding accessible sporting opportunities.

Solution: Share your events with us

We are happy to share your sports events on the British Blind Sport website, magazine, newsletter and social media accounts. Our events page is the most popular page on our website and we are keen to grow the amount of activities we share.

Inaccessible content

Poor and inaccessible content means that blind and partially sighted people may miss out on sporting opportunities as they can’t access poorly formatted adverts or news stories.

Solution: Write accessible content

It might sound scary, but it is actually quite easy to create accessible content for visually impaired people.

  • Inclusive Communications Guide, English Federation of Disability Sport -

Quick Tips for Creating Accessible Content 

Social media

British Blind Sport tweet.  Text: “See the stars of Goalball on #NPD2014 in the Copper Box! Get your £5 tickets here.  Image: A goalball player stops the ball. Text on image says: “See the stars of Goalball compete at National Paralympic Day 2014”, “#NPD2014”, “Get your £5 tickets now”It’s great to use images on Facebook and Twitter to quickly share information about your event. However, these images will not be accessible to blind people who use screen readers. 

Always make sure the same information is available in both text and image formats.

The text of this tweet describes the important information from the image. A screen reader user has all the information they need.

Create webpages instead of documents

If you are primarily sharing event information on the internet, we recommend you share a webpage link, rather than a Word or PDF document. It is easier for other organisations to share links on social media instead of documents.

Describe images

If you are creating a Microsoft Word document and are using images, make sure you provide alternative text descriptions.

  • Right click the image > Format Picture > Alt Text
  • Alternative Text, WebAIM -
Event Information

Make sure you share all important event information on your advertisements. To increase the likelihood of visually impaired people participating, we recommend you include:

  • Event name
  • Brief description of the activity
  • Who it is open to (example: gender, age)
  • Pricing
  • What they need to bring with them
  • Encourage family members to watch the session
  • Venue (Include a postcode and a link to Google Maps)
  • Nearest public transport options 
  • Start date and time, end date and time
  • Single contact person with email and telephone details (Don't confuse participants by having several contacts)
Writing accessible documents 
  • Use at least size 14 font
  • If someone requests large print, provide the document in size 16 font or above
  • Use left alignment for documents, not justified
  • Do not double space after a full stop
  • Use line spacing of at least 1.5

To make this easy, we recommend you use style sets. They are easy to setup and helps make sure your documents are accessible.