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Objectives & Methodology

Research Objectives

At British Blind Sport, we help blind and partially sighted people get active and play sport. Sport and recreational activities can enhance the lives of people with visual impairments, by improving their health and increasing their social interaction. We encourage adults and children to participate in activities at all levels, from grassroots to the Paralympic Games.

Business objectives

To gain a detailed understanding of visually impaired people and where they sit within the sporting landscape. This will allow us to inform and assist national governing bodies in supporting blind and partially sighted people overcome issues and support further participation.

Project objectives
  • To identify the barriers to sporting participation for visually impaired people.
  • To understand how visually impaired people have successfully overcame the barriers to participating in sport.
  • To gain an understanding of the past sporting experiences of visually impaired people and how it affects their views on sport.
  • To understand the motivations of visually impaired people for taking up sport.


We commissioned Sportswise to conduct an independent research study. They spoke to a large number of visually impaired people through telephone interviews and focus groups.

  • 207 phone participants
  • 35 focus group participants
Phone interviews

Sportswise asked the 207 telephone participants a set of standard questions to ensure consistency. The topics included:

  • Interest in sport
  • Confidence towards being able to take part in sport
  • Current participation level
  • Experience of barriers
Focus groups

The 35 participants were organised into 6 focus groups, spread across 4 locations:

  • Birmingham
  • Exeter
  • Hereford
  • London